Sellers Guide: Importance of Photography

Sellers Guide: The Importance of Professional Photography

If you are getting ready to sell your home do not forget about the importance of professional photography. You may think this is an area where maybe you can save some money, after all the phone in our packet takes amazing photos right? Sure, for everyday pictures and while you are on the go. When it comes to selling your home, you need professional photos done. The first time most potential buyers will see your home is online. It is estimated that your online presence is how 87% of customers will see our home for the first time. Those initial photos are how they will immediately judge your home as one they wish to visit or not. Poorly done photos could end up costing you buyers and potentially thousands of dollars. In this post we will discuss some various do’s and don’ts when it comes to real estate photography.

Let’s start with the exterior. Do make sure the image is a clear shot that showcases the features of the home. Make sure exterior elements that could add value or feature the home well are highlighted. In the example below you can see how the excellent outdoor lighting is complimented with a sundown photoshoot. Do not have photos that are blurry, pixelated, or unclear. Do not have photos that are limited in the detail they show. Below you can see how the photo does not feature the home and is not a bright and clear photo.

Moving to the interior, make sure that you highlight important rooms such as kitchens, living rooms, and finished basements. These photos again should be clear and really feature any of the elements of the space like countertops in a kitchen or space available in a living room. Do not have photos that are dim, pixelated, or limited in focus. Make sure the area is clear and clean with minimal amounts of clutter or personal items. Highlight these important rooms and give the buyer a canvas to look at. Below you can see the stark difference between how these two homes show with proper photography.

Lastly is the backyard. If the backyard features amenities that would help sell the home, be sure to highlight these. Things like a pool, deck, or a social area add value to a home and potential buyers can picture themselves there. If the backyard is more standard still include a photo to illustrate the whole house. Do not limit what the photos feature. Do not zoom in on one aspect trying to ignore or distract from others. Below you can see the difference between highlighting a pool and focusing too closely on one element.

To finish we have some more general tips that apply to the whole home and not just one aspect. Try to photograph the home in sunny conditions. Natural light is often the best lighting to highlight all aspects of a home both indoors and outdoors. All photos should be in the same orientation. Do not mix landscape and portrait. Give a consistent point of view for the person looking at the photos. Lastly and most importantly hire a professional photographer. They know all of the do’s and don'ts above and will make sure your home looks perfect to sell. They also offer a variety of services that can further help sell the home such as drone footage for larger properties to give an aerial view. A good photographer may cost you upfront, but it will be more than made up in the sale price of your home.

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When it comes to selling your home, an excellent REALTOR® is invaluable. At Jump Realty our agents can help you get your home ready to sell. With offices in Windsor, Tecumseh, Kingsville, and Chatham, we can help you find your new home wherever you are. As a full service real estate brokerage we can help you with buying, selling, or any other real estate needs. Our agents pride themselves on putting their customer’s above all else and their happiness is integral to how we’ve built ourselves. If you need any real estate assistance, please contact us, and we’d love to provide you a better real estate experience!